General Mills formerly "The Washburn-Crosby Company" from 1866-1928, and called "General Mills, Inc." because the "Inc." was present from 1928-1989 is an American Fortune 500 corporation primarily concerned with food products headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known North American brands, such as Betty Crocker, Yoplait, Colombo, the two Totino's products: Pizza Rolls and Party Pizza, Jeno's, Pillsbury, Green Giant, Old El Paso, Häagen-Dazs, Cheerios, Trix, Lucky Charms, Cocoa Puffs, Cinnamon Toast Crunch, the Monster Cereals, Cookie Crisp, the Chex lineup, Chex Mix, Bugles, Reese's Puffs, Hershey's Cookies'n'Creme, Country Corn Flakes, Total, Kix, Golden Grahams, the Treats lineup, and the Milk & Cereal bars lineup. Its brand portfolio includes more than 100 leading U.S. brands and numerous category leaders around the world. In 1997, Ralston Purina sold two of their cereals, Cookie Crisp and Chex, to General Mills. Throughout the years since 1921, starting with Wheaties their first cereal, the logos on the packaging were:
- 1921-1928 as "The Washburn-Crosby Company": A grey rectangle with "WASHBURN'S", named after founder Cadwallader C. Washburn, on the top. On the bottom, we see the original Gold Medal Flour logo (an oval with "GOLD MEDAL FLOUR" in it, "Eventually" in a neon script font on top, and the original GMF slogan "Why Not Now?" on the bottom).
- 1928-1956: This isn't a logo, but it's a copyright notice reading "COPYRIGHT [YEAR] BY GENERAL MILLS, INC., MINNEAPOLIS MINNESOTA". An extended version of this is displayed as "COPYRIGHT [YEAR] BY GENERAL MILLS, INC. GENERAL OFFICES, MINNEAPOLIS, MINNESOTA".
- 1953-1956: The copyright information has changed to "General Mills, Inc", as the official GM logo on a package. That can be seen on a 1954 commercial for Trix. Or on the top right, a triangle with five colorful arches appears. Or both can be used.
- 1956-1960: On the top left on boxes, there is a white retro TV screen with "General" on the top and "Mills" (with the dot yellow) in the font for "General" on the bottom. On some occasions, both "General" and "Mills" are white, the inside of the tube is blue, and the logo is outlined in yellow.
- 1960-1963: On the top of boxes, a stylized cursive navy blue "G" appears in a white triangle with "General" next to it and "Mills" on the opposite side both in the same color. Also, below the cereal name, "Goodness" before how the cereal is described is in the same font as "General Mills" in the triangle. A teeny tiny 1956 GM logo can be seen on the bottom left of boxes.
- 1963-1968: The "G" and "General Mills" are changed design and remain the same navy blue color, otherwise it would be just black. This design of the "G" is still in use to this day.
- 1968-1970: "GENERAL" and "MILLS" in an uppercase Helvetica Bold Condensed font replace the script version of the name. Only the "G" remains navy blue. The text is colored black.
- 1970-1989: The "G" and the "M" are remaining uppercase and "eneral" and "ills" are changed lowercase. The "G" remains intact.
- 1973: Only appearing on Nature Valley Granola cereal, it's just text saying "General Mills" in the font from the 1970 logo. They placed it on the bottom right. Also, the "G" does not appear.
- 1989-2003: The "G" was revised, and still in the traditional navy blue color. The company name "General Mills", also in navy blue and in Antique Olive Italic font is next to it.
- 1997-present: Due to General Mills introducing Box Tops for Education, the Box Tops for Education logo, which is a tab of a cereal box colored pink with the words "BOX TOP$" in Futura Extra Bold font with a pencil at the bottom which says "FOR EDUCATION", starts appearing on the top of GM's packages. It also appears on packages for Pillsbury products, Totino's products, Green Giant products, Gold Medal Flour, and also appears on boxes for Ziploc bags as well. (Ziploc is an S. C. Johnson & Son product, not a General Mills product)
- 2003-present: After 14 years, the "G" reverts back to its 1963 design and remains that way onwards.
- 2003-2005: For a two-year peroid, on the top right, "GOODNESS (with the "G" in the 1963 "G" logo's font) CORNER" appears in small text. Depending on the cereal, below it is three circles showing what the cereal has in them.
- 2004-2008: The 2003 logo has "with Whole Grain" in Myriad Bold font below it. A green rectangle is next to it, showing the three circles from 2003-2005. This is also the first use of the Myriad Bold font, a branding font for General Mills.
- 2007-2008: The 2003 logo is white in a blue rectangle. Next to that, "with Whole Grain guaranteed in every box" in Myraid Bold font, and a white checkmark with five yellow wheat pedals are next to it.
- 2008-2012: Beginning with the New Hourglass charm Lucky Charms boxes in June 2008, "guaranteed in every box" is replaced with "Guaranteed" and the Box Tops for Education logo is next to the checkmark. If there are any new products, the Box Tops for Education logo is moved to the box panel to give space for a yellow background with the word "NEW!" in Impact Bold font.
- September 2009-June 2010: Lasting a ten month period, and for the shortest time period ever, a white ribbon outlined in navy blue with "GOOD SOURCE OF VITAMIN D" in teal appears below any character on the box. It can also appear on the top left of boxes.
- 2012-present: When using whole grain as the very first ingredient in every product they make, "Guaranteed" is replaced with "First Ingredient" and "With" has a capitol "W", all in the font for "With Whole Grain". The version with "NEW!" on the banner was also updated to match it. The version with "NEW!" on it can still be used in 2014, as it appears on Fiber One Protein, Multi Grain Cheerios Dark Chocolate Crunch, or Chocolate Toast Crunch.
- 2014-present: The 2003 version is used, but without the "Whole Grain First Ingredient" banner. The first new product to use this trait is Cheerios Protein.
Note: When abbreviating "General Mills" as "GM", the abbreviation is NOT to be confused with the abbreviation of General Motors (in fact, it is true that both "General Mills" and "General Motors" are abbreviated as "GM.")
This is a category for General Mills products.
This category has the following 2 subcategories, out of 2 total.
Pages in category "General Mills"
The following 13 pages are in this category, out of 13 total.