1967–1971EditA teal, icy screen is the background. At center is a white diamond. In it is the 1967 Pepsi globe with the all-uppercase "PEPSI" name from 1961.
1971–1987EditThe can was redesigned in 1971, changing to a white background, with the Pepsi name written differently. (The standard logo has a different version of the text.) The logo was copied three times on the can with a different color rectangle extending downward. Two logos say "Pepsi" and have a red and white rectangle, while one says "Pepsi-Cola" and has a blue rectangle.
As time went on, the Pepsi globe began to look crooked, unlike the one in the standard logo, and was more closer to the Pepsi name. The three rectangles later remained in red.
As ITC Handel Gothic was the branding typeface in 1987, the Pepsi name was rewritten to look like the said font.
Same as last time, except the Pepsi globe and name were refreshed to look exactly like the standard logo.
1991–1997EditOn October 8, 1991, the logos for all six Pepsi products was redesigned; the Pepsi name removed from the globe and on its own spot, rotated vertically and now written the same way, but in italics. (Pepsi would be known for this version of their all-uppercase name until 2008.) The red rectangle was smaller, and the two sides of the globe are moved downward, leaving a white, curvy strip.
The new look was not announced in marketing until 1992, where, in a commercial featuring Cindy Crawford, the announcer says, "Introducing a whole new way to look at Pepsi and Diet Pepsi."
In 1995, a Christmas promotion saw the emerge of a blue background, the current color background Pepsi has today.
In 1996, as part of a second Christmas promotion, the Pepsi globe was in CGI, looking like the globe from the "Nothing Else Is A Pepsi" commercials.
1997–2003EditIn 1997, the Pepsi name and the background swapped colors, dropping the red rectangle. The Pepsi globe is in CGI, remaining the same size as it did last time.
Late in the year, the Pepsi logo got bigger in size.
2003–2007EditIn 2003, the entire Pepsi logo is rotated. The Pepsi name is reverted back to a square "E", the globe has more CGI, and in the background is shooting blue sticks. Near the "12 FL OZ" disclaimer is a copied Pepsi name, but smaller.
Two versions of the standard logo are used; one looking exactly like the one on this can, the other with the Pepsi name and globe swapped.