1967–1971EditA teal, icy screen is the background. At center is a white diamond. In it is the 1967 Pepsi globe with the all-uppercase "PEPSI" name from 1961.
1971–1987EditThe can was redesigned in 1971, changing to a white background, with the Pepsi name written differently. (The standard logo has a different version of the text.) The logo was copied three times on the can with a different color rectangle extending downward. Two logos say "Pepsi" and have a red and white rectangle, while one says "Pepsi-Cola" and has a blue rectangle.
In 1974, the Pepsi globe began to look crooked, compared to the one in the standard logo, and was more closer to the Pepsi name. Four years later, the three rectangles later remained in red.
The Pepsi name is written in ITC Handel Gothic. This is the final can, until 2014, to contain the Pepsi-Cola name.
Same as last time, except the Pepsi globe and name were refreshed to look exactly like the standard logo.
1991–1997EditOn October 8, 1991, the logos for all six Pepsi products was redesigned; the Pepsi name removed from the globe and on its own spot, rotated vertically and now written the same way, but in italics. (Pepsi would be known for this version of their all-uppercase name until 2008.) The red rectangle was smaller, and the two sides of the globe are moved downward, leaving a white, curvy strip.
The new look was not announced in marketing until 1992, where, in a commercial featuring Cindy Crawford, the announcer says, "Introducing a whole new way to look at Pepsi and Diet Pepsi."
In 1995, a Christmas promotion saw the emerge of a blue background, the current color background Pepsi has today.
In 1996, as part of a second Christmas promotion, the Pepsi globe was in CGI, looking like the globe from the "Nothing Else Is A Pepsi" commercials.
1997–2003EditIn 1997, the Pepsi name and the background swapped colors, dropping the red rectangle. The Pepsi globe is in CGI, remaining the same size as it did last time.
Late in the year, the Pepsi logo got bigger in size.
2003–2007EditIn 2003, the entire Pepsi logo is rotated. The Pepsi name is reverted back to a square "E", the globe has more CGI, and in the background is shooting blue sticks. Near the "12 FL OZ" disclaimer is a copied Pepsi name, but smaller.
Two versions of the standard logo are used; one looking exactly like the one on this can, the other with the Pepsi name and globe swapped.
2007–2009EditThe next permanent redesign featured a smaller Pepsi globe, and a smaller Pepsi name, fitting the width of the globe. This occurred as part of a promotion for the summer (along with a new product called Summer Mix). This arrangement does not happen on the labels of Caffeine Free Pepsi or Wild Cherry Pepsi.
December 2008–2014EditBoth the Pepsi globe and name were redesigned, and the background became navy blue. The Pepsi globe was made to look like a smiling face, while the Pepsi name was written in lowercases. This is repeated two times, and once more near the nutrition facts.
2014-presentEditEverything is shifted; the Pepsi globe is centered and the Pepsi name is bolded and written vertically.
In celebration of Fall Football 2017, the background is a football field with the Pepsi logo smaller in size and the NFL logo placed on the left panel.
January 2018-present Edit
As the first of 2018's "retro labels", the 1970s label is selected, only it is reworked so the Pepsi logo can be rounder, and the extended red area has the caption, "Same Great Pepsi Taste, Retro Design"