1978-1986[]
On a beige background, "Whatchamacallit" with each syllable repeating colors orange and yellow, is shown at center.
1986-2003[]
On a beige background, the Whatchamacallit name from last time is on a brown strip.
2003-2009[]
On a beige background is a brown sunburst with the "Whatchamacallit" name, double curved, with the "cha" and "call" parts underlined.
2009-2016[]
Same as last time, except the Hershey's logo is dropped, and the whole wrapper is given shiny bevels.
2016-present[]
Similar to last time, except the Whatchamacallit name is in a different font, and the background is a collage of comic book pages tinted in beige.